Zen Massage is led by principals with decades of franchise system experience. Chief Executive Officer Randall Scribner believes a franchisor’s success comes from building strong, successful franchisees. He should know. Randall is a veteran of nearly 25 years in the franchise field as an executive – and as a franchisee. A TCBY franchisee for 14 years, Randall operated his own locations and served in several leadership roles, including president of the TCBY franchise operators association. He was also Chief Operating Officer of Just Fresh Restaurants, and CFO/COO of Swisher International.
Randall joined Zen Massage as consulting CEO in 2008, and acquired the system in 2010. The past few years have been spent preparing all aspects of the Zen Massage system for its current strong location performance, and system expansion.
Keith Larson is consulting Chief Marketing Officer for both consumer and franchise marketing. He spent 13 years with the McDonald’s system. Keith was with McDonald’s corporation for over 10 years, first in marketing and later as Regional Director of Franchised Operations. He was also Senior Vice-President of Moroch and Associates, one of McDonald’s largest advertising agencies.
Keith is also a long-time Charlotte radio personality who in 2011 merged his marketing and radio careers to form LarsonAdvertising & MediaAssociates. In 2013, he was hired by Randall to set a new marketing course for Zen Massage. In 2014, they launched the new consumer-driven “close your eyes and count to zen” campaign.
Disclaimer: This website summarizes certain aspects of the Zen Massage franchise agreement and other information in plain language. This is not a franchise offering. A franchise offering can only be made through the Franchise Disclosure Document (FDD). Please read it carefully.